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AI-POWERED USER ACQUISITION

Find, acquire, and retain  high-value app users

Massively scale your app user base with AppLovin’s AppDiscovery and achieve the KPIs that matter the most to you, fast.

Grow your app

“We’ve found substantial scale in a short period of time with AppDiscovery, which is now one of our largest sources of high-value users for our mobile app.”

Greg Rossi
Director of Integrated Marketing
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Discover why AppDiscovery is the top UA channel for leading mobile apps, with over $10B in cumulative advertising spend

APP ADVERTISING & TARGETING

Acquire the right users at the right price and achieve massive scale

Grow your apps profitably with performance-based mobile and CTV campaigns.

Find the right users

AI-powered user targeting delivers the high-quality users you care about and uncovers new, incremental audiences to fuel further growth.

Hit your target ROI

Campaigns are automatically optimized to deliver on your specific performance goals without the need for manual adjustments.

Scale globally

Discover high-value users wherever they are with global campaigns that scale across the largest supply of in-app, on-device, and CTV inventory.

ADVANCED CAMPAIGNS

Find users that help you hit the KPIs that matter most to your business

Advanced campaigns hit targets quickly and continually improve with new data to achieve increasingly lower costs, find better users, and earn higher revenue. Set your goals, then let our automation do the rest. Optimize for:

  • IAP ROAS
  • Ad ROAS*
  • Total ROAS*
  • Event optimized
  • Cost per purchase

* Available to MAX clients

“With AppDiscovery, growing our app doesn’t mean compromising on our efficiency goals.”

Edward Benedito
Edward Benedito VP of Growth Marketing
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APP ADVERTISING & TARGETING

Acquire incremental users with CTV ads

Extend the scale of your performance marketing across 4k+ CTV channels and dozens of FAST apps on AppDiscovery’s unified platform.

Performance pricing

Only pay for performance with pricing on a cost-per-install basis, ensuring cost-effective ROI.

Automated and optimized campaigns

AppDiscovery automates buying and optimizes campaigns towards the same down-funnel events tracked on mobile.

Trackable ROAS and channel names

Accurately attribute results with your MMP while AppDiscovery provides real-time visibility into ROAS and channel names.

REPORTING

Act on performance analytics with reports, dashboards, and more

Monitor the success of your mobile and CTV campaigns based on the down-funnel metrics that are most important to you, so you can transform your data into highly valuable insights.

Trackable ROAS and channel names

  • Cost by purchase, event, impression, and more
  • ROAS for custom retention periods
  • Metrics for your targeted engagement
User Acquisition
AI-POWERED USER ACQUISITION

OTTO boosted high-value orders by using AppDiscovery

“AppDiscovery is one of our top sources on iOS for high-value traffic.”

The OTTO Team

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Ready to grow your app by finding the right users at massive scale?

Grow your app