Hello Partner,
Our CEO Adam Foroughi shared exciting news last week in AppLovin’s Q2 earnings call - on Oct 1, we will be opening up our platform to more advertisers on a referral basis.
Active advertisers as well as key partners will get access to referral codes that allow them to invite a limited number of friends or colleagues to the platform - more details to come.
Additionally, you’ll soon be able to serve ecommerce ads to the 1 billion+ daily active users AppLovin has globally. Most markets outside of Western Europe will be available - if you’re interested in testing geos outside the U.S., ask your account rep!
Save Time with Multi-Asset Creative Sets
You can now upload multiple video, HTML, and portrait image assets (up to 10 per type) to each creative set, allowing the model to test and choose the best combinations. This functionality is available for all new creative sets - cloned versions of existing creative sets do not have this feature.
This should dramatically reduce the time it takes to launch new ads on AppLovin! For a short demo and tips to guide your experimentation, see here.
Upgrade Your Pixel with Our Official Shopify App
We now have an official Shopify app which offers new capabilities that improve campaign performance:
- Capture a higher percentage of events vs. the custom pixel.
- Recover ad‑blocked or pixel‑lost conversions (including historical orders) via Shopify Orders API.
- Power dynamic product ads seamlessly with product catalog sync.
See here for instructions on how to integrate.
Other Updates to Axon Ads Manager
- Custom Reports - In the Reporting tab of Axon Ads Manager, you can now save multiple reports with specific columns and filters.
- Media Library - New Stats - In addition to Impressions and Spend, advertisers can now see Clicks and CTR for each video, HTML, and image asset. We think Spend is most important.
- Credit Card Payments - We’ve transitioned our primary payment method to credit card. We always recommend adding a backup card to prevent any disruptions to your campaigns.
Advertiser Spotlight
Dana Peters and Chet Peters from PROOF spoke with Chew on This on how they create memorable brand experiences and the strategic pivots that helped grow the brand. Find the episode on YouTube, Apple Podcasts or Spotify.
Miranda Akins from Cuddle Clones was interviewed by the Limited Supply podcast on her approach to adapting ads for different platforms, iterating on creative concepts, and how businesses that make highly giftable products should gear up for Q4. Find the episode on YouTube, Apple Podcasts or Spotify.
As always, we appreciate all of our clients and partners for being a part of our Beta program, and we encourage you to lean into our new features to maximize your performance.
Best,
Cathy Sun
VP of Ecommerce, AppLovin